On May 23, 2024, Meta implemented Per-User Marketing Message Template
Limits for WhatsApp globally. This change limits the number of marketing messages each user can receive from businesses within a specific period.
This means that when you send a marketing template message that starts a new conversation with users, there is a possibility some of these messages will not be delivered. The per-user message limits depend solely on the user, and are not controllable by the business.
Frequently Asked Questions
What are the new message limits?
Starting May 23, 2024, there will be a limit on the number of marketing messages each user can receive from businesses on WhatsApp within a given period.
Why is Meta implementing this change?
The limits aim to prevent message fatigue and improve user experience by ensuring users receive relevant and valuable content, maintaining high engagement rates.
What steps can I take to reduce the impact on my business?
Optimize your messaging strategy by delivering high-value, relevant content. Segment your audience, personalize messages, and focus on quality.
Where can I find more information?
You can read a blogpost by 360dialog on Exploring WhatsApp's New Per-user Messaging Limits. We will also share more information on this topic in the coming months.